| brand |
n. a particular make of product - to brand v. - branded adj. |
| I've tried lots of other brands of shampoo, but this one's still my favourite. |
| consumer |
n. the person who buys and uses a product or service - to consume v. |
| Most consumers don't care where the products they buy come from. |
| cost |
v. [cost, costed, costed] to estimate the price of making a product - costing n. |
| Many inputs like labour and materials must be costed before a product's retail price is set. |
| develop |
v. to create a new product or improve an existing one - product development n. |
| To succeed over the long term, we have to keep developing new and better products. |
| digital marketing |
n. marketing through digital devices such as computers and smart phones; includes TV/radio by some definitions - also e-marketing |
| We now spend far more on digital marketing than on traditional marketing. |
| distribution |
n. the delivering of products to end-users, incl. advertising, storing etc |
| Has your company ever handled distribution of luxury goods for a top international brand? |
| end-user |
n. the person, customer etc who is the final and actual (or "real") user of a product |
| If end-users aren't happy with the quality or price, they won't recommend it to their friends. |
| image |
n. the concept or perception the general public has of a company or product - public image n. |
| It only took one media story about child labour in a factory overseas to destroy the company's positive image. |
| label |
n. small piece of paper, cloth etc on a product giving information about it |
| To find out how much sugar a drink contains, check the nutrition information on the label. |
| launch |
v. to introduce a new product, with publicity etc - product launch n. |
| If Kim launches a new line of clothing, she invites heaps of celebrities to the product launch. |
| market research |
n. study of consumers' needs & preferences, often for a particular product |
| We only launch new products if our market research shows high consumer demand. |
| online |
adj. while connected to the Internet or other computer network - also adv. to shop online |
| Our online sales are increasing now that more people are shopping online. |
| packaging |
n. the wrapping or container for a product |
| If a product's packaging is made of plastic, environmentally-aware consumers might not buy it. |
| point of sale |
n. the place where a product is actually sold to the public - point-of-sale adj. |
| The advertising of cigarettes isn't allowed, even at the point of sale. |
| product |
n. something made to be sold; merchandise [includes services] - to produce v. |
| When creating products for teenagers, use cool designs that fit with today's teen culture. |
| public relations |
n. creation and maintenance of a good public image - public relations officer n. |
| When their CEO was caught sending racist e-mails, the company faced a public relations nightmare. |
| registered |
adj. officially recorded or listed (eg. as in "registered trademark" and its symbol ®) - to register v. |
| Our lawyers have advised that we must register all new products for our own protection. |
| sponsor |
n. firm supporting an organisation in return for advertising space and brand recognition - also v. |
| The sponsor of a Premier League football club has their brand or logo on the team's shirt. |
| S.W.O.T. |
abbr. Strength, Weaknesses, Opportunities, Threats |
| Anyone who's studied marketing knows what the letters S.W.O.T. stand for. |
| total product |
n. in marketing, the whole product, inc. name, packaging, instructions, reliability, after-sales etc |
| This is a total product issue and you should raise it with Marketing, not Advertising. |
| trademark |
n. special symbol, design, word etc used to represent a product, brand or company |
| Have you registered the trademark yet? |