| ad |
abbr. advertisement - also advert abbr. |
| Those ads for hamburgers always make me feel hungry. |
| advertisement |
n. item of publicity on TV, radio, the Internet etc that's meant to persuade people to do something like buy a product, attend an event, etc |
| Are TV channels allowed to run advertisements for gambling websites in your country? |
| advertising agency |
n. company specialising in producing and placing advertisements for clients |
| Before becoming a film director, Peter worked for an advertising agency. |
| AIDA |
abbr. Attention, Interest, Desire, Action - the objective of all advertisements |
| The AIDA model lists the four stages consumers go through when being persuaded to buy something. |
| benefit |
n. advantage of a product or service, usually derived from its features |
| A good advertisement makes buyers think about a product's benefits more than the features that create these benefits. |
| billboardUS |
n. a large signboard, usually outdoors, on which a poster-style ad is displayed; hoardingUK |
| I wonder what it costs to advertise on one of those billboards you drive past on the way to the airport. |
| circulation |
n. average number of copies of a magazine or newspaper sold in a particular period |
| Our newspaper's circulation has dropped every year since people began going online for news. |
| classified ads |
n. small advertisements carried by magazines, newspapers, websites etc categorised by subject - also classifieds n. |
| We list our job offers in the classified ads in Craigslist and the local newspaper. |
| click |
n. (in advertising) the act of pressing a mouse or touch screen on a display ad to visit the advertiser's website |
| Any online ad that gets enough clicks to generate a click-through rate of above 0.4% is doing great. |
| commercial |
n. a paid advertisement on radio or TV |
| After every song on the radio we get two or three commercials. It's too much advertising for me. |
| coupon |
n. part of a printed advertisement used for ordering goods or getting a discount, sample etc |
| Marian saves a lot by cutting out those discount coupons you see in supermarket catalogues and magazines. |
| double-page spread |
n. advertisement printed across two pages in a magazine or newspaper |
| Mercedes Benz has commissioned our agency to do a series of double-page spreads for their latest models. |
| eye-catcherUS |
n. something that especially attracts one's attention - eye-catching adj. |
| For an online ad to generate a lot of clicks it has to be an eye-catcher that really grabs people's attention. |
| feature |
n. special characteristic of a product, usually leading to certain benefits |
| The drink's main feature is its low sugar content, and its benefit is that it makes you look slimmer and sexier. |
| poster |
n. large printed sheet of paper, often illustrated, used to advertise a product, event etc |
| Politicians must spend a fortune on those posters they put up everywhere before an election. |
| PPC |
abbr. pay per click; advertising model in which advertisers pay a publisher each time one of their ads is clicked on |
| When we advertise online, we always choose the PPC option. |
| prime time |
n. hours on radio and TV with the largest audience, esp. the evening hours |
| How much is a 30-second radio slot in prime time? |
| promote |
v. to (try to) increase sales of a product by publicising and advertising it |
| Lil Nas was smart enough to promote his music online for free and his song was a hit after his home-made video went viral. |
| slot |
n. specific time in a broadcasting schedule when a commercial may be shown |
| The most expensive ads on TV are those 30-second slots in the Super Bowl that cost over $4,000,000 each. |
| target |
n. objective; what one is aiming at - target audience n. |
| If your target is the teen market, make sure your ad includes language and designs they'll identify with. |