Marketing Vocabulary

Here are twenty words and terms often used in marketing.

1 brand n. a particular make of product - to brand v. - branded adj.
2 consumer n. the person who buys and uses a product or service - to consume v.
3 cost v. [cost, costed, costed] to estimate the price of making a product - costing n.
4 develop v. to create a new product or improve an existing one - product development n.
5 distribution n. the delivering of products to end-users, inc. advertising, storing etc
6 end-user n. the person, customer etc who is the ultimate (and so real) user of a product
7 image n. the concept or perception of a firm or product held by the general public
8 label n. small piece of paper, metal etc on a product giving information about it
9 launch v. to introduce a new product, with publicity etc - product launch n.
10 mail order n. the selling of goods by post - mail-order catalogue n.
11 market research n. study of consumers' needs & preferences, often for a particular product
12 packagingUK n. the wrapping or container for a product
13 point of sale n. the place where a product is actually sold to the public - point-of-sale adj.
14 product n. something made to be sold; merchandise [includes services] - to produce v.
15 public relations n. creation and maintenance of a good public image - public relations officer n.
16 registered adj. registered or officially recorded as a trademark - ® abbr. - to register v.
17 sponsor n. firm supporting an organisation in return for advertising space - also v.
18 S.W.O.T. abbr. Strength, Weaknesses, Opportunities, Threats
19 total product n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc
20 trademark n. special symbol, design, word etc used to represent a product or firm - " abbr.